Personalised eyecare
Hereford Vision provides precision corrective eye surgery for people who wish to improve their eyesight
Our approach is different: Everyone’s eyes and needs are different and we offer a personalised treatment plan bespoke to you.
What we do
Eye care services
Whether you need lens replacement, cataract surgery using premium intraocular lenses or bespoke eyelid surgery, you will see an experienced consultant at every stage in your treatment. We are based at The Wye Clinic in central Hereford, an award-winning regional centre of excellence in private healthcare.
Lens
Lens replacement is a permanent corrective procedure for people who want to gain greater freedom from their spectacles. Both short- and long-sightedness can be effectively treated with lens replacement.
Cataracts
Cataracts – or cloudy lenses within the eye – are the commonest eye problem requiring surgery, with hundreds of thousands of patients undergoing cataract surgery in the UK every year.
Eyelid
Hereford Vision offers a wide range of eyelid surgery. All treatments are bespoke to the individual and are carried out using state-of-the-art equipment.
Glaucoma
Glaucoma occurs when the optic nerve which connects the eye to the brain becomes damaged, often due to high pressures inside the eye. Our personalised service focuses on maintaining and improving your quality of life.
VR Surgery
Vitreoretinal surgery encompasses a variety of procedures aimed at treating conditions affecting the retina and the vitreous jelly, the gel-like substance that fills the eye. VR surgery is vital for addressing vision-threatening issues.
Meet our team
Your surgeons
Our expert team of eye surgeons will put you at ease. From your initial consultation, to post-operative care – our surgeons have a wealth of expertise and experience.
Mr Ben While
BSc. MBBS MRCS(Eng) FRCOphth
Ben While is a senior consultant eye surgeon and director of Hereford Vision Surgical Group. His NHS practice is with Wye Valley Trust where he is the clinical lead. He is an expert in ‘keyhole’ micro-incision cataract surgery and lens replacement surgery for patients who wish to reduce their dependence on glasses. He is also a specialist in oculoplastic (eyelid) surgery.
Mr Simon N Madge
MA (Cantab.) BM BCh (Oxon.) MRCP FRCOphth
Simon Madge is a senior consultant eye surgeon and director of Hereford Vision Surgical Group with an NHS practice based at Wye Valley NHS Trust, where he is a senior consultant in ophthalmic surgery. He is fully trained in ‘keyhole’, micro-incision cataract surgery (phacoemulsification) and over the last seven years, he introduced lens replacement procedures, Verion image guidance technology, and laser eye surgery to Hereford.

George L. Morphis
MD. FEBOphth
George Morphis joined the team of Ophthalmology Consultants of the Victoria Eye Unit in the County Hospital in January 2013. He is a specialist cataract and vitreoretinal surgeon. He studied medicine at the National and Capodistrian University of Athens. He then trained in Internal Medicine at the Nassau University Medical Center (NY, USA). Following this, he had his core Ophthalmology training at the Red Cross General Hospital in Athens, Greece.
Mr Geraint Williams
MB BCh BSc PhD FRCOphth
Geraint Williams is a consultant ophthalmologist and specialises in cataract and refractive surgery, and corneal & external eye disease. This includes, ocular surface inflammation, infection and scarring, corneal dystrophies such as Fuchs’ Endothelial Corneal Dystrophy, Keratoconus and dry eye disorders. His cataract expertise includes patients with previous laser refractive surgery, astigmatism and the use of premium lenses to restore sight.

Mr Amun Sachdev
BMBCh MA(Oxon) FRCOphth PGCertMedEd
Amun Sachdev is a specialist consultant cataract and glaucoma surgeon. He is lead consultant for glaucoma at Wye Valley Trust in Hereford. He has refined his surgical skills in cataract surgery by becoming an expert in ‘complex’ cases. He also offers the full range of treatments for glaucoma; from medical therapies to state-of-the-art laser treatment, minimally invasive glaucoma surgeries, and cutting-edge implantable devices.
Testimonial

What others are saying...
“As soon as I met Mr While he put me at ease straight away.
I feel I’m benefitting from better eyesight than I have for many years all without the need for glasses. I couldn’t have wished for better. I’m extremely grateful to Mr While for his skill and expertise.
I feel as though I’ve got my life back.”
Lesley Willington
Cataract Patient – Multifocal lens
“There was nothing really to worry about, it was just a bright light that shone, there was no pain and no fear.
I had the cataracts dealt with by Simon in such a perfect manner.”
Wing Commander Vince Gough
Cataract Patient
“Ben put my worries to rest. There was no pain, it was quite straightforward and very quick.
After 40 or 45 years of wearing glasses or contact lenses I have perfect vision. I can fully recommend the procedure. Once you’ve had it done it is pretty amazing.”
Carolyn Stanton
Cataract Patient
Why choose Hereford Vision?
At every scheduled visit you will see an experienced consultant, from your initial assessment, through treatment and on to your last visit.
Experienced consultant surgery. No trainee doctors, no compromise and round the clock care.
Hospital based care
All your assessments and treatments are delivered within the governance and safety framework of private or NHS hospitals.
Within the sumptuous surroundings of The Wye Clinic, we have access to state-of-the-art equipment to make your surgery as safe as possible. In addition, should you require a night in hospital, rest assured that you will be very comfortable in a luxury private ensuite room.
In partnership with The Wye Clinic, Hereford Vision offers image-guidance technology as standard as part of your cataract / lens surgery experience. Excellence as standard.
Direct, quick contact with your consultant if you are concerned at any stage in your treatment.
Hereford Vision’s unique innovative approach means that treatments previously only available in larger cities can now be accessed here in Hereford.
We believe that Hereford Vision offers the best value surgical eye healthcare in the Midlands. Due to our location in Hereford, costs are typically less than elsewhere in the region.
Local ‘low priority treatment criteria’, rationing healthcare for conditions such as cataract and eyelid lumps, simply do not apply to patients seeking private medical assessment. Hereford Vision allows you to access the healthcare you need, when you want it.
Do review our patient testimonial videos for an independent view on a wide range of our services.
You choose the date for your treatment, to fit around your commitments.
What’s the cost?
The fees associated with private healthcare are typically very affordable for an outpatient-based specialty like ophthalmology. We are delighted to see self-funding patients, as well as all patients with medical insurance.
Unfortunately, patients who are insured with some organisations may find themselves underinsured after unilateral reductions in reimbursements for surgical procedures nationwide. Some insurers may attempt to warn their customers that our surgeons are not ‘fee-assured’ or ‘quality-assured’; please do not be put off by such attempts to divert your care to a potentially less experienced surgeon outside of the county.
Premium options
Why not Go Platinum?
Discover our range of premium options for complete peace of mind. Many people naturally worry about what will happen after their procedure… How to get home? How to put eye drops in? Who’s making dinner?
Our Platinum package deals with all your concerns, allowing you the options of a chauffeur transfer to and from The Wye Clinic, luxury accommodation and fine dining at Hereford’s premier boutique hotel, the Castle House Hotel, and help with your postoperative care – either at home or at the hotel – from Katherine Harriet’s Bespoke Home Care’s team of healthcare professionals.
